🧵 Once, we brought coziness into homes through loungewear that we produced at our own manufacturing facility.

With the beginning of the full-scale war, our sewing production completely switched to making uniforms and gear for our Defenders 🇺🇦

But one question kept coming up again and again:

“When will there be something for us again?”

And we heard you. In September 2023, the brand ELSE’17 was born — with care, sincerity, and love ♥️

We don’t chase trends. We create pieces you want to wear every day.

The quality — just as always.
The prices — just like before everything changed.

We work for those who keep the home front strong 🫶